CONTEXT: St. Helens has a significantly higher than average national rate of children in need due to neglect.

INSIGHT: Lots of these signs of neglect aren’t obviously neglect. It’s an accumulation of issues together that help identify a neglected child.

CHALLENGE: Raise awareness of the signs of neglect for teachers, authority figures and adults.

PROVOCATION: Bring the rate of neglect in St. Helens below the national average.

IDEA: Visual graphics for educational material and public spaces to highlight signs of at all different ages and characters.