Strapline Copywriting - Brand Identity - Touchpoints - Sub-brand - Art Direction - Custom Typography
Speculative Project by Someone
Create a revitalised brand identity for Dulwich Hamlet - the most exciting,
culturally magnetic club outside the professional leagues.
Proposed Rebrand
The new identity embodies both it’s history, but also supports a new ownership, new management and a new squad.
Sub-brand Identity
My research showed the women’s football team felt under-represented. Their fans are nicknamed the ‘Pepper Army’ and play on ‘Spicy Sundays’.
I thought creating a hot sauce for them would be a great way to promote the team and could be easily extended into the club in the food venders and the local community.
